Some attribute the quote "success leaves clues" to Jim Rohn and some attribute it to Tony Robbins, but whoever said it is spot on. In fact, success leaves clues.
Look at any "overnight success" and you will find that the person worked in obscurity for years before he or she became an overnight success.
Radio, television and various media outlets will be all over the place celebrating the person's "big success." No one cared if the person went hungry, drove a beat-up car, and wore run-down clothes.
The three thought-provoking questions I would like to ask you are:
(a) How many paid courses have you enrolled in over the past three years?
b) How many relevant books have you invested in?
c) How many gurus have you reached out to?
Yes, success leaves a mark. Success does not fall on your lap from above. You must diligently seek and search for it. If you do, you will become an overnight success and the media will roll out their drums to celebrate your success.
To increase your chances of success, narrow your focus and single-mindedly set your sights on how to make it online, because that's the way the world works and there's no turning back.
The biggest and richest companies in the world are all online companies; not in any particular order Amazon, Apple, Facebook, Google, Microsoft.
While it used to take almost a hundred years for companies to become "multinationals" with global operations, almost all of the above "digital companies" became global giants within 10 to 20 years.
Not only companies, but individuals are making it big online. Bloggers and information product marketers like Jon Morrow, Brian Clark, Darren Rowse, Brendon Burchard, Russell Brunson, Amy Porterfield and Neil Patel, to name just seven, built their eight-figure empires within a few years of online success.
Whether you are interested in e-commerce, information marketing, blogging, affiliate marketing, or a combination of online ventures, the key to online success is "CONSISTENCY" and following your clearly defined strategy rather than being an opportunistic profit seeker.
Here are the seven signs that you are on the right path to online success. Not in any particular order:
1. you have created your "CUSTOMER AVATAR" so you clearly know who you want to serve. Your customer avatar is the reflection of the dream customer you want to serve. As you know, not all customers are born equal. So if you know exactly what kind of customer you want to serve, you'll be miles ahead of the competition. If you know your customer avatar, you can create a profitable "MAILING LIST". Your mailing list will put you on a fast track to online success.
2. you have created and reach your "DREAM 100" online influencer list. Online influencers, experts and gurus make things happen online. They've figured out what works and are building and scaling their eight-figure empires. Following their success, learning from them, and modeling them are the shortest and fastest ways to build your own seven-figure empire without reinventing the wheel.
3. you have decided on the "THREE SOCIAL MEDIA PLATFORMS" you want to focus on and post consistently. New social media platforms are popping up almost daily, but to be successful, you only need to choose three based on your own goals and not the popularity of the media. Anything more than three will spread you too thin and render you ineffective. Whether you choose three from Facebook, YouTube, Instagram, LinkedIn, Twitter, Pinterest, Periscope, etc., must be consistent with your strategy.
4. You build your "credibility and gravitas" daily. As the Bible says, "By their fruits you will know them." You know that people will only follow you if you have credibility and seriousness. One of the biggest credibility boosters is that you have a New York Times bestselling book. Making it big online, as you already know, is no walk in the park, so take steps day and night to build your credibility and appeal.
5. you work quietly and with full concentration on your "LEAD MAGNETS", LANDING PAGES "and" IRRESISTIBLE OFFERS ". These three: lead magnets, landing pages and irresistible offers: Set the stage for collecting leads, converting them into subscribers, showing them what you're made of and giving them offers they can't pass up.
6. You learn to create "SALES LETTERS" with great hooks, stories and offers. No matter how beautiful your product is, no matter how outstanding your credibility is, and no matter how popular you are on social media, it's your sales letters that convert subscribers into paying customers who send cash to your bank account. If you learn to create effective sales letters and present them to the right audience, you'll be in the league of winners.
7. You will learn to create "INCREDIBLE PRODUCTS" that will change the lives of your dream customers. As any entrepreneur knows, whether online or offline, and even more so online where you are dealing with customers who are sometimes six time zones away, you are in the business of changing lives. Simply put, you are in the transformation business. The better you are at changing people's lives, the bigger your bank account becomes. What makes transformation possible are the great products you create. Products come last in line because you need to tailor exactly to the identified needs of your dream customer.
The above seven signs distinguish those who are on track for success from those who are not.
In summary, you have created your customer avatar, you have selected your dream 100 online influencers, you have selected the three social media platforms you want to be king, you are polishing your credibility and appeal day and night, your lead magnets, landing pages, irresistible offers and sales letters are selling your irresistible products 24/7.
To accelerate your success, don't just make irresistible offers, build offer stacks as high as Mount Kilimanjaro and strategically place order quantities in your value ladder and sales funnel. These advanced online strategies can increase your success rate tenfold. But first, you need to understand the basics by being humble enough to learn.
If you follow three of the steps above, you'll be on the right path to not only success, but massive success online. If not, retrace your steps and refocus. Narrow your focus and concentrate on the few things that will help you succeed in the shortest time possible. Just keep learning and suddenly you'll reach a tipping point where everything falls into place and sends you into the stratosphere of success, just like the online gurus I mentioned in this article.
Paul is the CEO of Vision & Talent Training Group and the creator of the Internet Business Mastery Course, where he teaches how to build online businesses the right way. He is the author of seven books, including Bridges to the Customer's Heart, called The Customer Service Bible, with the support of Pascal Dozie (MTN Chairman), Tony Elumelu (UBA Chairman) and Ben Ofungwu (ISN Chairman). The late Richmond Dayo Johnson called Paul "one of Nigeria's most authentic experience writers." Paul's clients include Nigerian Breweries (Heineken), Dangote, First Bank, and Nestoil Group (whose clients include ExxonMobil, Chevron, Shell, and NNPC). As a member of the McKinsey Executive Panel, Paul has written for the Process Excellence Network, which includes 240,000 process practitioners from around the world
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